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today ::
posted :: 07-July-2001

S T A T S
SINCLAIR, WY:
N 39.47.265
W 104.57.187
ELEVATION: 6532
635 miles to the Man.


:: the journal :: tools of evolution :: < last :: next >
* "When the Corporate Wars began, I placed my bets on the bastard of Somwalton." – Zerodada, Planetary Games Congress, July 4th, 3001.
[06.28.01 SINCLAIR]
Corporate town. [BIGGER]

[SINCLAIR, WYOMING] :: Sinclair is a company town. It used to be named Parco. Even then, it was a company town. It became Sinclair after the great depression and the Producers And Refiners COrporation went bankrupt. In the 30’s and 40’s, the population of Sinclair grew to over 1,000, along with refinery output. The town was a beehive of community activity until TV arrived in 1957. Social events came to a halt as families ate and slept in front of the 'one-eyed monster'. Ten years later, highway 80 bypassed the town and local businesses evaporated. The refinery is still there, but now, most of the workers live in Rawlins. Today, the town is mostly there in name only.

[06.28.01 SINCLAIR]
The community fountain, built in 1927, is now dry. [BIGGER]

Large corporations are increasingly placing their name on towns, places, buildings and even people in order to expand brand recognition and improve their competitive edge. Municipal city buses that were once scrubbed free of graffiti, are now covered with corporate advertising. Even the United States Post Office has sold out to Disney.

We have drawn a line around Black Rock City and are pushing back. Commercial advertising is banned and we playfully rename our city streets each year. The renaming of places in your local environment can have positive effects. There is a particularly nice hot springs at the edge of the playa, which in 1992, I gave a romantic new name in honor of the goddess, whose kiss can turn an ugly frogpond into a handsome bordello.

[06.28.01 SINCLAIR]
it's OK to drive off, but remember lessons learned.... [BIGGER]

-Danger Ranger

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